From unique concepts to customized event tours, Xtreme Concepts organizes roadshows that embody their core philosophy: go to the customer. Roadshows are all about engagement and excitement, which is something Serge Blommaert of Xtreme Concepts â self-proclaimed âroadshow architectâ â understands like no one else. Serge graciously agreed to talk to us about the origins of the collaboration with Expandable, and how the partnership is a natural fit.
Serge Blommaert started out in the telecom business during exciting times â the rise of the mobile phone. âI jumped on the cell phone hype train back in 1994â, Serge states. âOur business quickly rose to 35 store locations. The sky was the limit.â
The mobile phone bubble burst as quickly as it came, but Serge wasnât deterred. âYou canât control the way the wind blows, but you can control how you sailâ, is what Serge says. Brick-and-mortar stores were in decline, but the interest in mobile phones kept increasing. âI bought a camper, stripped it and filled it with telecom goods, and created my own mobile telecom shopâ, Serge continues. Thatâs how his motto was born: âgo to the customerâ.
Â
Â
It wasnât long until he was contacted by the likes of Eneco, Thomas Cook, Nikon, and Samsung, who werenât so much interested in his goods but all the more in his concept. âThat is how Xtreme Concepts came to beâ, explains Serge. âWe develop a custom concept for our customers, from project management to custom interior and exterior design; think stickering, lettering, branding, packaging, and printing.â
This was also around the time Expandable came along, according to Serge. âI was attracted to their wider approach, presented in a structure that didnât look like a truck anymoreâ, he says. âTheir units are lightweight and donât require a big truck nor a crane. Furthermore, they have a great value-for-money ratio, and they understand the bigger picture I had in mind.â
After their first acquaintance, a few meetings back and forth were all it took to seal the collaboration. âIâve had the pleasure to deal with amiable, cooperative folks at Expandable, such as Berrie and Kathleenâ, continues Serge. âThey are open, honest people that can see what you want to achieve. Their suggestions are based on what your idea really needs.â
Serge believes that partnerships are more valuable than animosity. âYou can achieve so much more when you work together with competitorsâ, he says. âThis business is all about trust. We know we can trust Expandable and vice versa. Expandable has always been important to us. Theyâre a core part of our Essentials line-up, and they will always play an important role for Xtreme Concepts.â
Want to learn how an Expandable can help your organization or business? Have a look at our application page for more ideas.
This page was last updated on April 14, 2023. The content of this page was written and approved by Berrie Rieswijk.