Bringing a new brand to a new continent is never easy, especially when your product has to be seen to be believed. For SawStop Europe, safety isn’t just a feature, it’s a mission. They wanted to show woodworkers across Europe exactly what makes their table saws different. But they needed a setup that matched their ambition: mobile, professional, and ready to perform. That’s where Expandable came in.
When SawStop, known worldwide for its table saw safety technology, entered the European market, they had a clear goal: make a strong first impression. For Michael Davis, Managing Director of SawStop Europe, that meant more than just showcasing products. It meant building trust. Showing up with intent. And giving people a firsthand experience they wouldn’t forget.
That’s where Expandable came in.
What I wanted to do as a new brand in Europe was to be able to show people that we're innovative, premium, and caring about woodworkers."
To do that, SawStop needed a mobile space that could travel across countries, reflect their brand, and be ready to use in a matter of moments. They chose an Expandable. The result? A fully equipped demo center that goes wherever the road takes them—without compromising on setup, quality, or presentation.
Inside the unit, visitors are immersed in the SawStop story. From live demos with the famous "sausage test" to a complete product lineup displayed along the back wall, everything is designed to educate and impress. And behind the scenes, a dedicated back-of-house keeps the team focused and the experience running smoothly.
“That was one of the key things in deciding to go for this trailer—so we can be ready in an hour, hour and a half. I want my small team to be focused on what we're doing: marketing, customers, and the experience we give.”
With their Expandable unit, the SawStop team doesn’t just tell people about safety—they show it. And that’s made all the difference.
“In a few minutes, there may be 20, 30 people in here where we do demos on a table saw like this with our sausages.”
Since launching their Expandable, SawStop Europe has increased its presence at events and roadshows across the continent. The setup is fast. The message is clear. And the impact is growing—cut by cut, demo by demo.
Expandable helped them create space. SawStop filled it with purpose.
