Digital outlets are competing with physical stores. Sometimes, this leads to a turbulent market, leaving both consumers and retailers confused. What is the best place to sell your wares? Where to purchase, and what exactly are you getting?
A pop-up space is a temporary location that can have a variety of purposes. It can be used for market research, selling goods, or brand recognition. Mobile pop-up locations take it one step further, adding mobility (and therefore flexibility) into the mix. The idea of flexible retail is in line with how the current state of the market is.
A popup location is a temporary physical location that is set up for a short period. Popup locations are often used by businesses to test out a new product or service. They offer an exclusive promotion or provide a convenient location for customers to buy something or get more information. Some mobile pop-up locations are moved around, while others remain in the same place for a set duration.
For consumers, a pop-up space offers a more diverse and changing retail landscape for them to experience. This way, physical retail starts to effectively mimic the benefits consumers experience when shopping online. Consumers are often encouraged to visit – with exclusive discounts or giveaways, or a chance to get early access to new products. And let's not forget, there is value in being able to see a product before committing to purchase.
Expandable provides options for both short-term and long-term pop-up locations. Take a look at some of the examples above!