Canon expandable trailer

Mobile retail store

Advantages of a mobile retail store

One of the downsides of traditional stores is having to go out and visit them. Unlike visits to web shops, which are immediate. However, those often suffer from a lack of information. People buying the wrong thing, or not buying at all, is much more present in webshops than in physical ones.

A mobile retail store is a hyper-local venue that seeks to get close to potential and existing customers online. It combines the advantages of existing retail channels: the directness of web stores and the physicality of traditional shops. Furthermore, here are some mobile retail store advantages:

  • Next-level customer experience – buying assistance, creating relationships, connecting digital to physical, and vice versa
  • Click & Collect – online orders with same-day pick-up at a mobile pop-up store
  • A chance for people to see the products in a mobile showroom before committing to buying (online)
  • Flexibility and greater reach than traditional brick-and-mortar stores

Combining the physical with the digital

Mobile research is a big factor in comparing prices and raising product awareness. More often than not, people enter a physical store armed with the necessary knowledge to buy what they need. Interestingly, data shows that of all mobile customers, 13% complete their purchase while they are in the actual store. Don't underestimate the power of physically being able to inspect your next purchase!

The optimal customer journey

Experience is a large part of the customer journey. From browsing and trying on new clothes to finding a video game classic on a store shelf, the journey is as much part of the final product as the product itself.

While shopping from your couch is very convenient, purchases start to blend together as you lose the shopping experience itself.

None of this is present when you shop online. Just think back to your last full day of shopping; it was probably more memorable than the last thing you ordered in the restroom.

Mobile retail stores change this. By bringing the physical shopping experience to your customers, you can really make a difference.

Our trailers include:

  • 165m³ loading capacity (similar to conventional trailers)
  • Flat surface walking area of 65m² with plenty of room for (fixed) equipment and decorations
  • Interchangeable walls to customize the container’s layout
  • A quick and easy setup – 15 minutes for just one person

Expandable container
Let's take a closer look

Space is at a premium pretty much everywhere. You need it to properly show your business and what you do. Maybe you need to work on-site and want to make sure you have all the right tools at your disposal. Expandable allows you to take matters into your own hands. No longer are you at the mercy of crappy foldout tables with ditto chairs and bleak lighting that makes hospitals look welcoming in comparison.

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How may we assist you?

In short, Expandable products are highly customizable, easy to handle, and expandable – the most cost-efficient and flexible approach to modern retail. Would you like to own one or experience the possibilities yourself? Please contact us so we can provide you with the information you need. If you are interested, we can even give you a tour and demonstration in our factory in Eersel, the Netherlands.