One of the downsides of traditional stores is having to go out and visit them. Unlike visits to web shops, which are immediate. However, those often suffer from a lack of information. People buying the wrong thing, or not buying at all, is much more present in webshops than in physical ones.
A mobile retail store is a hyper-local venue that seeks to get close to potential and existing customers online. It combines the advantages of existing retail channels: the directness of web stores and the physicality of traditional shops. Furthermore, here are some mobile retail store advantages:
Mobile research is a big factor in comparing prices and raising product awareness. More often than not, people enter a physical store armed with the necessary knowledge to buy what they need. Interestingly, data shows that of all mobile customers, 13% complete their purchase while they are in the actual store. Don't underestimate the power of physically being able to inspect your next purchase!
Experience is a large part of the customer journey. From browsing and trying on new clothes to finding a video game classic on a store shelf, the journey is as much part of the final product as the product itself.
While shopping from your couch is very convenient, purchases start to blend together as you lose the shopping experience itself.
None of this is present when you shop online. Just think back to your last full day of shopping; it was probably more memorable than the last thing you ordered in the restroom.
Mobile retail stores change this. By bringing the physical shopping experience to your customers, you can really make a difference.
In short, Expandable products are highly customizable, easy to handle, and expandable – the most cost-efficient and flexible approach to modern retail. Would you like to own one or experience the possibilities yourself? Please contact us so we can provide you with the information you need. If you are interested, we can even give you a tour and demonstration in our factory in Eersel, the Netherlands.