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How to create a successful roadshow

 How can you let potential clients or prospects know what your company is all about – or, while you’re at it, introduce existing customers to new services? By organising a roadshow, you can achieve this! But how does one go about organising one? In this article, we have valuable tips on how to organise a successful roadshow.

What is a roadshow?

A roadshow takes your company and all you have to offer on the road. It is a series of marketing events that take place over a specific duration, relocating every couple of days. A roadshow trailer helps you to directly reach your audience with your product or service. 

Given that little space is needed, a roadshow is a very flexible tool for marketing purposes. It’s a great way to show what you are capable of, wherever you are. Companies report a shorter sales cycle when compared to traditional road shows. Furthermore, roadshows are great for building brand awareness.

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A few roadshow event ideas

Organising a roadshow might be very beneficial, but to what purpose?
Here are the most common applications that roadshows are often used for.

Product launch
What better way to showcase a new product than to take it straight to prospects? In order to incentivize people to show up, a unique location is half the battle.

Informative lunch meeting
Providing a catered meal is a good way to break the proverbial ice; as well as a good way to combine your presentation with a necessary part of everyone’s day. Make every minute count!

Instructional or product training
Not only showing a new product but simultaneously offering face-to-face training could convince prospects of your added value more easily.

Single day sales event
A single day session in order to get in touch with local salespersons to promote new or existing products. The potential audience is very wide, so make sure you have a predetermined agenda to narrow it down. 

Customer hospitality
Whether you want to strengthen the ties with existing relations or forge new ones, this is an informal get-together that could lead to good things down the road.

Mobile exhibition
Allows you to target a specific audience by catering to their needs using certain products or items.

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Do you want to know more about roadshow marketing?

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Returning to Events in a
Post-COVID World

When COVID-19 hit, people were quick to organize their events digitally; just as quickly, they discovered that there is no substitute for real human interaction.

The last few years saw a huge rise in mobile marketing. As the pandemic is on its way out, mobile marketing has shown it’s here to stay

Read more

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Rijschool Roordink

Thinking outside the box


Thinking outside the box is hard, but indispensable. Pieter Roordink, founder of driving school Rijschool Roordink, knows this all too well.


Let us help you achieve your goals

Like they say, good preparation is half the battle. Knowing what you want to do, where you want to do it and how you want to achieve it are important answers to have. 

Besides offering you these tips, we can offer you something else – a unique product and the know-how to help deploy it to succeed at your goals. 

Our Expandable products are often used for roadshows for a variety of reasons: compactness, ease of use, low barrier, targeted marketing, and so on. 

What is your goal? Leave us a message and we will help you achieve them.

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